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Samsung is named Oman’s Most Trusted Brand for white goods, for the second year in a row

The top ranking reflects the confidence consumers place in Samsung’s products to enhance and simplify their lives.

Muscat, Oman; 28 April 2025: Samsung Gulf Electronics, has been honored with the prestigious “Best Household Electronics (White Goods)” award at Oman’s Most Trusted Brand Awards 2024. This marks the second consecutive year Samsung has secured this recognition, solidifying its position as the leading home appliance brand in the Sultanate. This year's awards were especially significant, with over one million consumer votes cast across categories.

The award ceremony at the Shangri-La Barr al Jissah Muscat, saw business leaders from 52 reputed brands gather as His Highness Sayyid Dr. Faris bin Turki al Said presented the trophies.

Guran Nakiboglu, Director and Head of Home Appliances Division at Samsung Gulf Electronics said: “We are immensely proud to maintain our position in the Omani market as the most trusted brand. Our top ranking reflects the great experiences customers have with our brand and the confidence that they place in Samsung’s products to enhance and simplify their lives. We promise our customers in Oman that we will continue working alongside the government to bring the latest technologies and products to the country.”

Innovation and Experience

As leaders in home appliances, customers in Oman continue to put their trust in Samsung’s products that offer performance, efficiency and aesthetic design. Additionally, the brand provides consumers with piece of mind through its unique service offering including their 20-year warranty on the motor and the compressor for Digital Inverter powered refrigerator, washing machines and dryers – making them more durable and sustainable.

Samsung's latest product lineup showcases its commitment to innovation that simplifies household management. These innovations have helped Samsung achieve best-in-class rankings for refrigerators and washing machines, with top scores for service experience, ease of arranging service, technician courtesy, helpfulness, and timely repairs.

Samsung continues to leverage  cutting-edge technology to build out and enhance the SmartThings ecosystem. Through its SmartThings platform, widely recognized as the top-ranked mobile app for appliances, Samsung offers seamless connectivity between devices for smarter home management and effortless control.