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Whirlpool Corporation unveils all-new innovative kitchen products for its Ariston Brand

Ariston strengthens its leadership position in the Middle East and Africa and unveils three new hero products

Continuing its commitment to simplifying lives through innovation, Whirlpool Corporation, the leading global home appliance manufacturer, has unveiled an all-new innovative kitchen concept for its Ariston brand. The unveiling took place at an exclusive event held in Bodrum, Turkey, which was attended by Ariston partners in the Middle East and Africa region.

The event theme was a celebration of cooking through a new experience of flavor in the Ariston kitchen with chefs Daniele Paralovo from Italy and Deema Hajjawi from Jordan who took guests on a sensational culinary tour using Ariston cooking products, during the breathtaking gala dinner organized at the event.

As part of the event, three new hero products were unveiled – a cutting edge dishwasher, a gentle steam oven, and a Natis washer-dryer, geared to bring superior performance, impeccable results and personal preference in to your kitchen.

Ariston appliances offer innovative and engaging technology to enable consumers to care for what matters to them the most, while being certain of always achieving the desired end result.

The Ariston event was attended by prominent distributors, trade partners and esteemed media members from the Middle East and Africa region. Commenting on the event, Mr Mohammad El Yassir, Regional Managing Director, MEA, Whirlpool Corporation said, “The introduction of these new products to our kitchen appliances suite bears testimony to our abiding commitment to simplifying lives through technology and innovation. We continue to be one of the most active brands in the area of research and development, constantly enhancing functionality and ergonomics for our customers. Ariston has been a pioneer in such innovation and we are pleased to unveil our latest offerings together with our partners and distributors. We are looking forward to further expanding our regional footprint with the introduction of world-class appliances in the Middle East and Africa.”

The new range included the Ariston Dishwasher with 3D ZoneWash technology, a dynamic steam oven with dedicated algorithms in each food category, and a compact washer-dryer.