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Peugeot announces a strategic partnership with Al Hashar

Marks the French Lion brand’s entry to Oman and enhances its portfolio in the region

Peugeot; the French car manufacturer– yesterday inaugurated its first showroom in Oman through a strategic partnership with Al Hashar Group; a leading name in the automotive industry, to introduce a range of the brand’s latest models in the Sultanate. Under the patronage of H.E. Sheikh Sa’ad bin Mohammed Al Mardhouf Al Sa’adi, Minister of Sports Affairs, the event attracted high-profile attendees from the industry and media, and featured a state-of-the-art “French Car Catwalk” showcasing the latest Peugeot models. The partnership comes in line with Peugeot’s strategy to enhance its Gulf operations. It also consolidates Al Hashar Group’s vision to provide its customers with excellent customer service and world-class products tested as per Gulf specifications.

Samir Cherfan, Senior Vice President Sales and Marketing at PSA Group highlighted the importance of the partnership and said: “Oman is amongst the most important markets for PSA Group and Peugeot, and with this partnership, we’re aiming to achieve tangible growth in Oman. We continue to adapt our Push to Pass strategy to the region with the latest innovative products including the SUV and LCV ranges. Al Hashar Group is not only well-known for its automotive legacy, but also for its commitment to providing highly-skilled team and exceptional customer service. Partnering with such a renowned group contributes to enhancing Peugeot’s presence locally and regionally.”

Commenting on the partnership, Mr Sultan Al Kharusi; Managing Director at Al Hashar Group, said: “With over four-decades experience in the automotive industry in Oman, we are ready to take on another venture. Partnering with Peugeot is yet another milestone in the Group’s success story. Through this partnership, we aim to bring the latest models of the French car brand to our customers and support them with consistent and competent after-sales back- up.”

Peugeot’s SUV range, comprising 3 models – the all-new 2008, 3008 and 5008, will cater to different customers’ needs; suitable for urban landscapes and more than prepared for tougher terrains, Peugeot’s SUV range has been crafted with the road user at the heart of its design.

Customers in Oman can also opt for Peugeot’s latest Passenger cars that are stylish in appearance and efficient in performance. Peugeot 208 and 308 strike the perfect balance between design and flexibility meeting the demands of everyday life.

In addition to the Peugeot’s SUV and Passenger ranges, Al Hashar brings the Peugeot commercial van range to the Omani market. With an extensive van range built for professionals, the new-generation Expert van, and the load-lugging Boxer and luxurious Traveller VIP.

All Peugeot ranges have undergone hot-weather testing with GCC spec to ensure durability and reliability in the environmental conditions of GCC countries.